Sunday, March 4, 2012

Danica Patrick in the Daytona 500 is Huge for Social Media

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Danica Patrick has long been a media darling. Some of this stems from her professional driving career and some of it is the result of her often posing in a swimsuit or appearing practically nude in her Go Daddy commercials.  And with roughly 500,000 followers on Twitter (@DanicaPatrick), she is firmly planted as a Social Media darling.  But will her hype last if she cannot challenge for victories?  Yes, her historic win in Japan as
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part of the Indy Car Series was monumental, but that was almost 4 years ago. We have seen over social media athletic stars like Ana Kournikova celebrity/model status dwindle when they are no longer relevant in the sports world.
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We can only hope she can compete and win in the upcoming Daytona 500, that would be huge for sports and NASCAR. She could possible break Tebow’s tweets per second record if she were to lead or win the Daytona 500.
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